College: Mudra Institute of Communications
Year Established: 1991
Summary: Established in 1991, MICA (formerly known as Mudra Institute of Communications, Ahmedabad), is the only residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication. MICA is an autonomous, non-profit institution, offering a wide-range of academic programmes during the past two decades, MICA now has three residential programs – the Post Graduate Programme (PGP), the Crafting Creative Communications (CCC) and the Fellow Programme in Management Communications (FPM-C).
Courses at MICA
|· Fellow Programme in Management- Communications
· Post Graduate Diploma in Management- Communications (PGDM-C)
· PG Certificate Programme in Crafting Creative Communication (CCC)
|· PG Certificate Programme in Advertising Management and Public Relations (PGCPAMPR)
· PG Certificate Programme in Market Research and Data Analytics (PGCPMRDA)
· PG Certificate Programme in Marketing and Brand Management (PGCPMBM)
Admission to MICA
The admission process is a rigid one, beginning with the MICA Admission Test (MICAT), followed by a round of group exercises and personal interviews. Students are given a rigorous training in different functional areas of marketing communication, such as brand management, marketing research, media management, digital media and account planning and are exposed to the best of corporate practices.